šŸ§æ

A Good Slide Is (Like) a Poster

Poster for the film I Am Losing Weight Ā© Film Studio ā€œEach Otherā€ (2018). I adore film posters: they pack a wealth of information while remaining aesthetically appealing. A poster always tells us:
  • the filmā€™s title
  • the cast
  • the tagline
  • the release date
  • the age rating
  • the filmmakers
  • the genre (compare a comedy poster with a horror one)
How do they achieve this? Thereā€™s always one prominent element (it could be a face, an object, or text) and a headline. Next comes the tagline, followed by the names of the cast and director. All the other details are five times smaller and only read if you choose to; they donā€™t register at first glance. The prominent element commands attention at the centre, with everything else arranged around the edges. Thatā€™s the hierarchy created through size, colour, and placement. Itā€™s this balance between a ā€˜wowā€™ visual and informative content that sends a thrill of delight down my spine. Itā€™s the perfect slide šŸ˜ Posters are a clear illustration of visual hierarchy. Study them, try to replicate this approach, and your presentations will become blockbusters. P.s. What a terrible slide looks like? ļ½ž #design #2k19